JOY AND HAPPINESS COLLECTION

Jaeyong Cho and Hyunji Kim are a doctor couple who tied the knot in 1998. When the couple was disheartened to find out they cannot have a baby, they encountered a work by Zeng Fanzhi titled The Christ Child and stood in tears. Captivated by the powerful emotional interaction with the artwork, they became passionate art collectors thenceforth. Every artwork the couple has collected was welcomed to their home as a new member of their family. Jaeyong and Hyunji have collected over 100 artworks for the past 15 years, widely spanning from Korean Dansaekhwa to international bluechip and ultra-contemporary artists. In 2020, the couple decided to build their new home as a private museum, dedicated to to exhibit their phenomenal art collection. The endearing nickname for their collection is Joy and Happiness Collection, standing for Jaeyong and Hyunji respectively. Cho and Kim Collection is every step and turn a surprise, and a living collection that continues to evolve and be filled with joy and happiness. The couple's art of living inspires and uplifts the lives of many in Daegu and beyond.